quiet
1.O CAMPAIGN OVERVIEW:
CAMPAIGN GOALS
TARGET AUDIENCE
KEY MESSAGING

2.0 MARKET RESEARCH
COMPETITION OVERVIEW
INTERNATIONAL BRANDS

3.0 campaign concepts
PRODUCT IDENTITY
CONTENT STRATEGY
VISUAL STRATEGY
MOOD

4.0 SOCIAL MEDIA strategy
TONE OF VOICE
HIGHLIGHTS
TEXT GUIDELINES

5.0 marketing channels
ADS
REVIEWS
INFLUENCERS & BLOGS
COLLABORATIONS


INTERNATIONAL BRANDS
IMAGE IN SOCIAL MEDIA

CAMPAIGN GOALS: boom in social media
TARGET AUDIENCE: 18+
KEY MESSAGING: this tape is a norm


CAMPAIGN OVERVIEW:
TAPE
MARKET RESEARCH


COMPETITION OVERVIEW
international brands
dream
8592 followers
reels views average: 100K
likeS average: 1K
VIO2®
36K followers
reels views average: 10-12K
likeS average: 50
dryft sleep
1336 followers
reels views average: 800
likeS average: 10
sport sleep
31K followers
reels views average: 5K
likeS average: 100
JAWLINER (GErmany)
17K followers
reels views average: 25K
likeS average: 50
myotape (IReland)
6K followers
reels views average: 20K
likeS average: 30
WHAT IS MISSING?

  1. STYLISH CONTENT
  2. FUN CONTENT
  3. PLAYFULL CONTENT
  4. FASHION CONTENT
  5. YOUNG PEOPLE
  6. TRENDS
  7. NATIVE, SUBTLE ADVERTISING
  8. BEFORE/AFTER
  9. INFLUENCERS COLLABORATIONS
  10. TRENDING LIFESTYLE PROMOTION
RESEARCH RESULTS
PROS

  1. FOCUSING ON FREE ADS TOOLS
  2. BASED ON HEALTH CONTENT
  3. FOLLOWING BRAND IDENTITY
  4. CREATIVE APPROACH IN PRODUCT DEVELOPMENT (SIZE, SHAPE)
  5. SHOWING OFF/PINNED BEST REELS OR PRODUCT INFO POSTS
CONS

  1. TARGET USUAL PEOPLE
  2. ALL BRANDS GIVING SAME VIBES
  3. NO FOLLOWERS INCREASE
  4. NO NICE CONTENT, MOSTLY UGC
  5. PEOPLE POSING WITH PRODUCT


WHAT IS SIMILAR?

  1. UGC CONTENT
  2. FOLLOWING BRAND COLOURS
  3. REELS FOCUS, SOMETIMES 100%
  4. PROMOTING NAZAL BREATHING
  5. TARGET SAME AUDIENCE 30+
  6. USING CONTESTS & GIVEAWAYS
  7. VISUAL STORYTELLING
  8. HOMEPAGE & INSTA GRAPHICS
  9. SAME EMOTIONAL IMPACT
  10. BRANDING INTEGRATION TRICKS
concept option 1 - tape for a model
IDENTITY: Kendall jenner, hadid sisters
STRATEGY keys: good vibes, live like a model
VISUALs: lifestyle, girlfirends, daily routine
colours: beige, real life, no edit
emotion: "i want to look like her"
concept option 2 - tape for influencer
IDENTITY: kim kardashian, hailey bieber
STRATEGY keys: live like influencer, feel, naked
VISUALs: closeups, skin, textures, diversity
colours: neutral, nude, warm, earthy
emotion: "i am good enough for this product"
concept option 3 - tape for a rebel
IDENTITY: Billie Eilish, rihanna
STRATEGY keys: live whatever you want
VISUALs: provocative, chill, risky, too much
colours: bright, mixed, intense, bold
emotion: "I am same cool and independent"
concept option 4 - classy tape
IDENTITY: zendaya, Rosie Huntington-Whiteley
STRATEGY keys: elegance is timeless
VISUALs: expencsive lifestyle, class, privacy
colours: beige, white, black
emotion: Ï want to be like her one day"
campaign concepts part 1
concept option 4 - trendy tape
IDENTITY: Emma Chamberlain
STRATEGY keys: entertaining, creatiVe ,uniqUe
VISUALs: playfull, artsy, illustrated, colourful
colours: green, orange, purple, pastel mostly
emotion: "fun to follow and share"
concept option 6 - diva tape
IDENTITY: lana del rey
STRATEGY keys: chill, sexy, romantic, girlie
VISUALs: baby girl philosophy and lifestyle
colours: pink, peachy, light, baby, soft, gentle
emotion: "It is matching my vibe"
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concept 1 - NEW YORK
IDENTITY: STYLIST GIRL WORKS IN NY
emotion: "i AM CREATIVE"
FORMAT: BACKSTAGE, DETAILS
concept 2 - MILAN
IDENTITY: INFLUENCER GIRL SHOPS IN MILAN
emotion: "i am SHOWING OFF"
FORMAT: PAPARAZZI, SELFIES
concept 3 - LA
IDENTITY: TEEN GIRL GOES TO EREWHON
emotion: "I am cool, RICH AND independent"
FORMAT: FOCUS ON THE PRODUCT CONTENT (UGC)
concept 4 - PARIS
IDENTITY: MODEL LIVES IN PARIS
emotion: "I AM BETTER THEN EVERYBODY ELSE"
FORMAT: STREETSTYLE/LIFESTYLE CONTENT
campaign concepts part 2: POP COLOR & VIBRANT
concept option 4 - trendy tape
IDENTITY: Emma Chamberlain
STRATEGY keys: entertaining, creatiVe ,uniqUe
VISUALs: playfull, artsy, illustrated, colourful
colours: green, orange, purple, pastel mostly
emotion: "fun to follow and share"
concept option 6 - diva tape
IDENTITY: lana del rey
STRATEGY keys: chill, sexy, romantic, girlie
VISUALs: baby girl philosophy and lifestyle
colours: pink, peachy, light, baby, soft, gentle
emotion: "It is matching my vibe"
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TONE OF VOICE
HIGHLIGHTS
TEXT GUIDELINES

social media strategy
details coming soon
quiet production
ADS
REVIEWS
INFLUENCERS & BLOGS
COLLABORATIONS

MARKETING CHANNELS
details coming soon
quiet production
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